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BuzzSumo vs Ahrefs

May 12, 2022

BuzzSumo vs Ahrefs: A Comprehensive Comparison

If you're a content strategist or a digital marketer, chances are you're familiar with BuzzSumo and Ahrefs. Both are powerful cloud-based tools that help you analyze, track, and improve your online presence. But how do they compare? And which one is better?

Let's take a closer look at both tools and see how they stack up against each other.

Features

Both BuzzSumo and Ahrefs offer robust features, but there are some notable differences. Here's a breakdown of what each tool offers:

BuzzSumo

BuzzSumo has a strong emphasis on content analysis, including:

  • Content discovery: Find the most popular content based on specific keywords or topics.
  • Competitor analysis: Analyze your competitors' content and see what works best for them.
  • Influencer discovery: Discover key influencers that can help amplify your content.
  • Backlink analysis: See who's linking to your content and your competitors'.

BuzzSumo also offers a range of other features, including alerts, brand monitoring, and content research.

Ahrefs

Ahrefs is a broader SEO tool that includes:

  • Backlink analysis: See all the backlinks pointing to your site and your competitors'.
  • Keyword research: Find relevant keywords and analyze their search volume.
  • Content analysis: Analyze the top-performing content for specific topics or keywords.
  • Site Explorer: Analyze any website and see its organic traffic, top pages, and keywords.

Ahrefs also offers features such as alerts, rank tracking, and competitor analysis.

Pricing

Both BuzzSumo and Ahrefs offer various pricing plans based on the features and volume of usage. Here's a brief breakdown of their pricing:

BuzzSumo

BuzzSumo offers four plans:

  • Pro: $99/month
  • Plus: $179/month
  • Large: $299/month
  • Enterprise: Custom pricing

The Pro plan includes five alerts, ten trending feeds, and access to the influencer and content research tool. The Enterprise plan includes custom features and pricing options.

Ahrefs

Ahrefs offers four pricing plans:

  • Lite: $99/month
  • Standard: $179/month
  • Advanced: $399/month
  • Agency: $999/month

The Lite plan includes five campaigns and 10,000 crawl credits, whereas the Agency plan offers 25 campaigns and 1,000,000 crawl credits.

Strengths and Weaknesses

Both BuzzSumo and Ahrefs have their strengths and weaknesses. Here's a brief overview of what they are:

BuzzSumo

Strengths:

  • Strong content analysis and discovery features.
  • Access to key influencers in your niche.
  • Easy-to-use interface.

Weaknesses:

  • Limited SEO features.
  • Costlier than some competitors.

Ahrefs

Strengths:

  • Comprehensive backlink analysis.
  • Robust site explorer and keyword research.
  • Offers a wider range of SEO features.

Weaknesses:

  • More expensive than some competitors.
  • Steep learning curve.

Conclusion

Both BuzzSumo and Ahrefs are excellent tools for content analysis and SEO research. Which one you choose ultimately depends on what your needs are.

If you're primarily interested in content discovery, tracking influencers, and getting a better understanding of your competitors' content strategy, BuzzSumo may be the way to go.

On the other hand, if you're looking for a comprehensive SEO tool that provides keyword research, backlink analysis, and site exploration, Ahrefs might be a better fit.

Either way, both tools have their strengths and drawbacks. In today's competitive landscape, having access to both of these tools could give you a significant advantage.

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